About why I choose this course
Firstly, my learning goal for this term is to learn strategies for applying multimedia in my future career. I realize multimedia has covered around my life in the present day, so I’m wondering using multimedia as the medium of an artwork would be attractive. Besides, multimedia is becoming popular in fine art.
Secondly, I was thinking this course would teach me more efficient learning skills. The reason is that I believe I’m a visual learner, but I don’t know how to organize visual messages.
Defining “interactive”
Whether it is interactive media or interactive multimedia, the focus is still on the word “interactive”. This word sounds like one object creates one message, and audiences can attend to the same message from that object.
JCDecaux creates a McDonald temperature-sensitive panel is a great example of sharing the same message to audiences. JCDecaux applies a temperature counter compared with other traditional advertisements, which focus on the format of images and words. The temperature counter is not only close to audiences’ real lives, but also a good chance to interact with audiences.
Technology is the mandatory element for interactive multimedia. However, involving technology may not become multimedia into interactive multimedia. Taking an example of a 3D animation on the street. This animation uses 3D effects of making plants grow and letting blossoms flowing. Also, it is a great idea to locate this animation in the downtown, but the effect of interaction is not very strong. Audiences might not feel the effect in-person.
Reference
JCDecaux (2015, July 7). McDonald’s temperature sensitive panel gives out free McFlurry ice creams[Video]. YouTube. https://www.youtube.com/watch?v=V05YtVVtbUg
2grey (2021, June 28). Public Media Art : Blossum [Video]. Vimeo. https://vimeo.com/568393692
Hi Angle, I like the exciting video you shared for McDonald’s. The temperature counter is an amazing idea that attracts people to have a new feeling about the temperature and enhances McDonald’s identity. I think the 3D animation example might be an interactive object in the public area. I wonder if you could explain more about why you think technology is not an essential factor for interactive multimedia.
What an interesting example, Angel! Is it interactive though? It’s responding to an algorithm created to respond to the temperature outside. But the people standing around can’t influence that outcome. How could this be redesigned to add some interactivity? (and would that defeat the marketing purpose?)
Hello Angela, I am noticing a connection between your work and mine in the way we both want to learn career-enhancing strategies through this course. How have you experienced multimedia in your life and how have you imagined it might be incorporated into fine art? After reading your post, I’m wondering how you would integrate it. While developing your post, did you discover any skills that could be helpful to you now that you are a visual learner?